Jasmine Parks serves as Experiential Brand Director at First Row Advisory, where she helps brands transform strategy into meaningful experiences that strengthen relationships, deepen engagement, and create lasting impressions.

With a background spanning brand activations, event strategy, hospitality, partnerships, and audience engagement, Jasmine understands how to bring people together in ways that feel intentional, memorable, and aligned with a brand’s larger goals.

Known for her attention to detail, creative problem-solving, and ability to manage complex moving parts, she works closely with founders, executives, and organizations to develop experiences that reflect both the brand and the people behind it.

Her experience creating events, activations, and audience-facing initiatives has given her a deep understanding of how brands build trust, strengthen communities, and create meaningful connections beyond traditional marketing.

At First Row Advisory, Jasmine leads experiential strategy, event development, partnership coordination, guest experience planning, and brand activations, helping clients create moments that support business growth, strengthen relationships, and reinforce brand positioning.

People may forget the details. They rarely forget how an experience made them feel.